Distributed Marketing


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Distributed Marketing Overview


Distributed Marketing improves marketing campaigns across all local marketers and marketing channels

Localized Marketing Strategies

Streamline your entire marketing ecosystem of local marketers/partners to increase customer engagement and drive new revenue opportunities.

  • Enable local partners to execute on-brand, multichannel customer experiences
  • Increase partner marketing activities with co-branded localized content
  • Automatically distribute funds by regions and partner types
  • Gain full visibility to marketing dollars spent
  • Make data-driven decisions based on accurate ROI analytics


LOCALIZED CAMPAIGNS

Execute local, omni-channel campaigns quickly, and automatically distribute content with a powerful rules engine that also enables enterprises to share their marketing funds and leads with local marketers.

ENGAGEMENT TOOLS

Get faster time to value—whether you’re providing do-it-yourself campaigns, do-it-for-me execution of marketing, or full turn-key marketing—with increased local adoption of brand-compliant marketing with Aprimo’s engagement tools.

INTEGRATED INSIGHTS

Make data-driven decisions to optimize the ROI of your channel marketing ecosystem with Aprimo integrated business intelligence dashboards and reporting.



Local Marketing Automation 

Automated execution keeps it simple for local partners to easily execute on-brand marketing programs across every channel and provides brands the analytics they need for data-driven management.

  • Preconfigure complex nurture streams with on-brand localized content
  • Empower local marketers to launch integrated digital campaigns regardless of marketing maturity
  • Nurture leads with targeted ABM programs
  • Track local lead-to-revenue sales management
  • Leverage in-depth analytics to see campaign performance




Content Management for Multi-Channel Marketing

Empower local marketing resources to create engaging customer experiences powered by co-branded or locally customized content from centrally managed templates.

  • Deliver a consistent brand experience across all touch points
  • Control and approve local campaigns prior to launch
  • Reduce administrative costs for your channel marketing
  • Self-administer omni-channel digital campaigns and automatically distributing content to the right local marketers at the right time.
  • Distribute personalized locally relevant microsites for partners
  • Centrally optimize in-market campaigns with smart microsite management technologies 
  • Gain visibility into local utilization and performance


Funds Management Across Your Distributed Channels and Partners

Get the most out of your local marketing funds while distributing them to local entities and directing them to programs that make sense for your business goals.

  • Optimize local funding throughout your network with global wallets & workflow
  • Maximize engagement with pre-funded programs
  • Simple reimbursement claim workflows
  • Distribution flexibility for central or regional management