Aprimo AI: Past, Present, and Future

Learn more about all our features that already utilize AI, our introduction of ChatGPT Text Recommendations, and our future plans to create value for our customers with Generative AI technology. We focus on responsible and useful AI-application. 

Aprimo AI Overview

The Q2 Product Update has been released!

There are new capabilities in every area of the product this quarter to help you plan, collaborate, orchestrate, and assess the use of your marketing activities and content, plus lots of click stream and UX improvements. New Annotations Experience, Content Collaboration, Content Planning, Enhanced Content ROE, New Work Request Experience, and ChatGPT Text Recommendations, just to name a few!

Click here for the Q2'23 update.

2023 Aprimo Customer Rewards Program

Earn Customer Rewards points throughout the year in 5 different categories of Reference Activities. The more points you earn, the higher the redemption dollar value of each point at the end of the year!

Sign up for a Rewards Program Activity using the Program Poll on the User Community Homepage.


Program details here

Access Aprimo Best Practices

Best practice articles have now been organized by topic area in the Customer Knowledge Center. 

Digital Asset Management Best Practices
Productivity Management Best Practices
Plan and Spend Best Practices