General/Platform

This area of the Customer Knowledge Center covers a wide variety of topics, features, capabilities, and articles applicable across the entire Aprimo platform. Current areas include:



Marketing Cheat Codes Podcast

  • Learn: Take an online Agile course with AgileSherpas Get the guide: Download the Agile Marketing Quick Start Guide Read: The current State of Agile Marketing report Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Listen: to the KnowledgeCast podcast Read: the book "Making Knowledge Management Clickable" Explore: the Enterprise Knowledge blog Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Listen: To the People Changing Enterprises Podcast Explore: How Contentstack accelerates your journey to composable. Follow Jasmin: On LinkedIn Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Follow Greg: on LinkedIn Follow Aprimo: on Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Read Aaron's Blog: What ChatGPT Means for Content Marketing Learn: Explore the Higher Ed marketing editorial platform that Aaron oversees through eCity Interactive: https://voltedu.com/ Follow Aaron: on LinkedIn Follow Aprimo: on Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo

Aprimo.com Blog

  • What happens when you marry supply chain management expertise with content management know-how? You get a winning formula for digital asset management. Greg Crowe, DAM Program Manager at CarMax and past Digital Product Data Lead for Kraft Heinz — reveals his recipe for DAM success. Learn how to adopt, implement, and optimize your digital asset Continue reading How to Win with Your Digital Asset Management Platform
  • Creating omnichannel content that is both personalized and compliant is essential for competitive advantage in the pharmaceutical industry. To further empower our customers with the most powerful content operations capabilities, Aprimo is excited to announce our new partnership with SecureCHEK AI, a leading Artificial Intelligence (AI) expert. This new innovative partnership delivers a revolutionary approach Continue reading Aprimo Partners with SecureCHEK AI to Speed Products to Market by Optimizing the Content Lifecycle for the Pharmaceutical Industry
  • Going Beyond DAM with Content360° This is the final blog in our series focused on the 5 essential elements required for today’s modern content operations. From working with brands from around the world, we have identified common challenges, requirements, and goals that affect organizations at some point during their content operations journey. Wherever you are Continue reading Orchestrate Omnichannel Experiences with Content 360°
  • Looking to cut-down on content cycle times? How about boosting content marketing ROI? Then these marketing cheat codes are for you. Current Director of Content at the agency eCity Interactive and past producer for NBC Olympics, Aaron Stern, shares all. Read on for his top digital content strategy tactics, from getting to know your customers Continue reading Trust the Process Building and Maintaining Your Content Strategy
  • Aprimo announces partnership with PathFactory to provide a comprehensive marketing solution. The new partnership combines industry leading capabilities in content operations and content intelligence to provide a seamless end-to-end experience engine to enhance brand experience and boost revenue. Customers will be able to elevate their brand experience and accelerate revenue by delivering engaging, AI-driven content engagement insights that effectively connect with audiences. Read more here.