General/Platform

This area of the Customer Knowledge Center covers a wide variety of topics, features, capabilities, and articles applicable across the entire Aprimo platform. Current areas include:



Marketing Cheat Codes Podcast

  • Watch: B2B Visionaries: The Future of Work - How Content AI, Automation, and Analytics Are Changing B2B Marketing Read: The PathFactory Content Intelligence Report 2023 Learn: B2B Disruption Ahead: The Rise of the Anonymous B2B Buyer Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Learn: About Randy and his work by visiting his website Read: All the latest on Uberflip's blog Follow Randy: On Twitter and LinkedIn Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Learn: with Carrie's Structured Content 101 Implement: with the Sanity.io guide to Content Modeling Read: Carrie's book Designing Connected Content Follow Carrie: On LinkedIn Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Explore: See how Templafy activates brands, drives governance, and enables employees to create high-performing business documents faster. Follow Peter: On LinkedIn Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo
  • Learn: Take an online Agile course with AgileSherpas Get the guide: Download the Agile Marketing Quick Start Guide Read: The current State of Agile Marketing report Follow Aprimo: On Twitter and LinkedIn Subscribe: www.aprimo.com/studios/cheat-codes/ Leave us a review! Want to be a guest or have feedback for our team? Let us know! Learn more about Aprimo

Aprimo.com Blog

  • In our last webinar, “Decoding Next-Gen DAM: What Buyers Need to Know,” Max Mabe from Aprimo and Cathy McKnight from The Content Advisory broke down how you can evaluate and identify the top DAM vendors in today’s market. One of the key takeaways that keeps circling in our minds is not about the latest marketing Continue reading Webinar Insights: The Power of Relationships with Tech Vendors
  • Digital transformation. Its a buzzword tossed around boardrooms and plastered across marketing materials. But beneath the hype lies a powerful truth: businesses that embrace digitalization unlock a world of opportunity. From streamlined processes to enhanced customer experiences, digital transformation can be the key to staying competitive in todays ever-evolving market. However, the path to digital Continue reading Change Management for Digital Transformation: Building Success from the Inside Out
  • In this recap blog, we will highlight the key takeaways from our recent webinar on the topic of next-gen digital asset management (DAM) presented by Cathy McKnight from The Content Advisory and Max Mabe from Aprimo. This webinar was presented in conjunction with the release of The Forrester Wave™: Digital Asset Management Systems, Q1 2024. Continue reading Webinar Recap: Decoding Next-Gen DAM
  • Aprimo recognized for its intelligent DAM solution that applies AI capabilities  This post originally appeared on businesswire.com. CHICAGO, Feb. 12, 2024 Aprimo, the leader in digital asset management and marketing resource management solutions, today announced it has been named a Leader in The Forrester Wave™ Digital Asset Management (DAM) Systems, Q1 2024 Report by Forrester Continue reading Aprimo Named a Leader in Digital Asset Management by Independent Research Firm 
  • Aprimo’s new solution streamlines content operations, ensures brand compliance and increases marketing ROI This post originally appeared on businesswire.com. Chicago–Jan. 30, 2024–Aprimo, the leader in digital asset management and marketing resource management solutions, today unveiled Aprimo AI, a state-of-the-art artificial intelligence solution that accelerates content creation, supercharges asset discoverability, automates asset management, and ensures brand Continue reading Meet Aprimo AI, The Next Generation of AI-Powered Digital Asset Management