Modular Content

The main use cases of modular content:



Rather than creating content from scratch for each customer segment, marketers can break content down to blocks and then reassemble content according to smart or predetermined logic. Using this approach, you can scale content creation and utilize instant feedback to test, learn and quickly optimize personalized content experiences.

Market Expansion:

Develop relevant, localized content for different markets with reusable content blocks and expand/grow new markets more quickly. Get regional and localized customer experiences to market faster by re-using content blocks rather than starting from scratch.


Channel siloes abound and creating content for every channel becomes time-consuming and burdensome. By re-using content blocks in new, channel-focused combinations, marketers can more quickly get omnichannel experiences to market while still creating the best, channel-specific experience.


Content is exploding, with many different groups involved in creating content. The risk that these groups create content that may be off-brand or incorrectly used is high. Modular content lessens the burden of regulatory and/or brand non-compliance by enabling the re-use of already-approved content and providing guidelines on how to re-use content.

Modular content drives the following benefits:

  • More contextually relevant experiences
  • Quicker reactions to market opportunities
  • Faster creation of content and experiences
  • Exponential content re-use, manageable content costs
  • Lower regulatory and brand reputation risks
  • Higher performing customer experiences
  • Scalable customer experiences
  • Consistent, high-quality brand experiences

Modular Content Articles
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