Strategic Readiness
Before embarking on Activation journey for Aprimo, strategic readiness needs to be confirmed. By confirming strategic readiness you are establishing direction, objectives and goals for Aprimo platform and activation project having in mind original intent of selecting Aprimo and business problems it would help you solve. Here are some of the items to confirm strategic readiness:
- Define & publish strategic vision & goals of Aprimo initiative.
- Designate key stakeholders for this initiative & communicate clear roles & responsibilities.
- Establish executive/steering committee to run through Activation and first 90 days after users have been on-boarded. Meet monthly and ensure risks are mitigated/ proper communication occurs with stakeholders.
- Executive Sponsor communicates vision & goals of the initiative to the end user community via meeting, video and/or email.
- Obtain clear support from each BU/Department lead.
- Each BU/Department impacted by the rollout has a clear understanding of what their teams need to do to be successful to support initiative goals.
Once Strategic Readiness is confirmed, you can start preparing for Activation. Please read more about this in our next article - Preparing for Activation and Activation Readiness.