Artificial Intelligence (AI)

The Future of DAM is Here!

An AI-powered DAM will take your content operations to the next level by advancing enrichment, review, search, personalization, and content usage more than ever before. Take a look at how every part of the content operations process can be optimized using Aprimo's AI-Powered DAM.

AI Features: A Deeper Dive



Smart Actions - NEW! 
Early Access NOW!

Generative AI

Users can generate channel-specific content in a specific brand voice, summarize and translate content , and conduct compliance checks, such as identifying possible contradictions in the content.

Content Coach

Generative AI

Train an AI model safely and securely on any collection of knowledge, facts, and terminology that's relevant to your brand and then interact with it in natural language. Use Content Coach as your personal AI SME that can help you get responses that are based on facts and mimic your brand voice. 



Smart Transform - NEW!

Generative AI

Smart Transform allow users to localize images inside DAM to align them with specific themes or target audiences, accelerating the production of campaign content, leading to increased speed and cost efficiency.

Smart Tag Training -
Early Access NOW!

Cognitive AI

With the Smart Tag Training, a user can add and maintain business specific trained tags to enhance discoverability relevant to the vocabulary of your industry.




New at Generative AI?

Read our Generative AI Guidebooks

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Questions about data security?

Read our FAQ on GPT-Powered Features

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Optimize the creative process with AI tools to speed content generation for known channels and formats, and automation tools for testing different tones or variants by audience.

Benefits

  • Accelerate content velocity
  • Increase ROI and reduce costs by reusing more content
  • Faster campaign execution & cost efficiency
  • Drive higher engagement and personalization

Content Coach →

AI Content Coach is ChatGPT that knows your unique products, services and brand voice. This interactive assistant can be automatically trained on your own text content in the DAM, leveraging OpenAI’s ChatGPT technology.

Smart Actions→  NEW

With Smart Actions users can generate channel-specific content in a specific brand voice, summarize and translate content to a native language for comprehension.

Smart Cropping →

Automated crop generation based on the areas of interest in the image.

Smart Transform→  NEW

Smart Transform allow users to localize images inside DAM to align them with specific themes or target audiences, accelerating the production of campaign content, leading to increased speed and cost efficiency.

Smart Text Fields→

With the integration of ChatGPT's Text Recommendations, marketers can now simplify language, adjust tone, and enhance the conciseness of text within the DAM with a single click.


Improve the DAM user experience with better search, asset recommendations, categorization, and summarization. Prepare content for further use or delivery through AI-automated metadata enrichment.

Benefits

  • Increase discoverability with automated metadata tagging
  • Eliminate cases of missing or unreliable metadata
  • Eliminate need to manually enter company-specific taxonomy

Smart Tagging Solutions→

Aprimo's Smart Tagging Solutions consist of several automatic tagging capabilities to improve searchability and metadata consistency in the DAM. 

OCR for Images and Video

Visual text inside images and video is enabled for searching, hence improving discoverability.

Speech-to-Text

The transcription of the audio stream of assets is enabled for searching, hence greatly improving the discoverability of these assets.

Video Summary → NEW

Automatically generated video summaries with a time based overview of the different topics being covered in the video allowing users to understand and search the context of the video.

Predictive Metadata (Coming Soon)→ NEW

Metadata prediction utilizes artificial intelligence to anticipate and assign relevant metadata to uploaded document content. This not only streamlines enrichment processes but also significantly reduces the likelihood of errors.

Image Transformations and Public Links →

Not an AI service, but relevant when looking for automated image renditions for your most common delivery formats. Enabling greater content re-use, easier connectivity, improve SEO, and gain content performance insights with Aprimo's built in Public Links.


Improve the DAM user experience with better search, asset recommendations, categorization, and summarization. Prepare content for further use or delivery through AI-automated metadata enrichment.

Benefits

  • Reduce the time users spend searching content
  • Create high-quality experiences based on AI recommended assets

Content Recommendations →

Similar images are shown based on their visual characteristics or based on similar faces of people shown in the pictures.

Video Summary → NEW

Automatically generated video summaries with a time based overview of the different topics being covered in the video allowing users to understand and search the context of the video.

Image Transformations and Public Links →

Not an AI service, but relevant when looking for automated image renditions for your most common delivery formats. Enabling greater content re-use, easier connectivity, improve SEO, and gain content performance insights with Aprimo's built in Public Links.

AI Search (Coming soon)

AI transforms asset discovery by going beyond simple keyword matching to understanding the content within an asset – visual or textual. Find the assets you need in milliseconds and focus your time on customizing and leveraging them for your work.


Protect your brand and reduce risk through advanced AI content detection tools, and standardized AI review workflows based on your organization's AI Use policy.

Benefits

  • Ensure content is on brand and legally compliant
  • Eliminate digital rights violations or copyright infringement

AI Content Detection  →

This service detects content authenticity (which content has been totally or partly been created by AI) so that the necessary governance or processes can be engaged.

Flagging AI-Influenced Content  →NEW 

Flagging AI-generated content in DAM ensures a proactive approach to mitigate risks associated with generative AI. This differentiation between substantive content and enrichment metadata enhances quality, accuracy, and ethical considerations, supporting content governance and safeguarding brand integrity.

Smart Action Review  → NEW 

Users can  conduct compliance checks, such as identifying possible contradictions in the content, run truth in advertising checks, FDA compliance checks and more.

Policy Management, Transparency & Human Oversight →

Read more about how you can use Aprimo to manage the risks related to AI and how more control and transparency can be established in your organization.

Securecheck AI →

With Aprimo and SecureCHEK AI, organizations can automate the development of personalized content and derivative materials that are prechecked pre-MLR submission to ensure content is accurate, on-brand, and compliant with business standards. 

AI Cost Tracking (Coming Soon) NEW

Monitor and control how much team members spend on generative AI models like DallE, Scribe, Jasper, and so on. Have team members enter the number of units or tokens used for each project activity in Aprimo so you can report on and optimize the use of generative AI across projects.


Partner integrations that reflect the best applications of generative AI in a composable, scalable content operations stack.

Content Coach API

Integrate the Content Coach in different applications and environments like Salesforce or other touchpoints your audiences are seeking to  interact with your company's, brand or product knowledge or content.

Securecheck AI →

With Aprimo and SecureCHEK AI, organizations can automate the development of personalized content and derivative materials that are prechecked pre-MLR submission to ensure content is accurate, on-brand, and compliant with business standards. 

 


AI drives the following benefits:

  • Decrease content search time
    Collaborate intelligently
  • Eliminate tedious manual work
  • Accelerate content time-to-market