Quarterly Product Updates








Platform Updates

Enhancements to improve the usability of the Aprimo Platform include two new Quick Access Navigation Options and an optimized Login Experience. 

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Digital Asset Management Updates

We're announcing new Content Collaboration capabilities that will make it easier to manage from initial work-in-progress stages through to release through the DAM, and we've released the first phases of Enhanced Content Return on Effort (ROE) to track views, downloads, and impressions of asset usage, available in the DAM or with external reporting tools.

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Productivity Management Updates

Our Marketing Calendar has been enhanced to allow teams to better track important dates on a shared 3-month rolling calendar, and new experiences are coming soon for the Annotation Viewer, Work Requests, and Task Details features.

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Plan and Spend Updates

A new Content Planning UI has been released that aids in defining what content you are planning for a campaign, a marketing channel, or for localization in one, easy-to-consume Content Plan, and we are working on releasing Content Planning's Interactive Timeline and Configurable Activity features. 

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