The Review and Approval Process
Depending on the customer’s needs, the review and approval process can be handled in different ways. For a more flexible, ad-hoc approach, teams can use the collaborative DAM features. This includes the annotation viewer within a collaborative collection and the collection’s commenting tools to gather feedback and align on changes. For a more structured and controlled process, customers can use Productivity Management. This approach provides a more formalized workflow to manage reviews, approvals, and task tracking.
Annotation Viewer, Review Checks (whether used in the context of preflighting or review assistance), as well as Claims Detection and Reference Tagging, are available in both collaborative and structured review and approval processes. This allows users to benefit from maximum flexibility. Teams can start with an ad-hoc, collaborative review and, if needed, transition to or combine it with a more structured approval workflow — without losing access to these capabilities.
That said, there are significant advantages to organizing a review and approval process in a structured way.
Customers typically choose a structured approach over ad-hoc reviews because it replaces fragmented and informal feedback with a controlled, transparent, and traceable workflow. Instead of relying on scattered comments, or verbal approvals, all feedback, voting results and rejection reasons are centralized in one system with a clear auditable process.
Structured review processes can be configured to match different needs — simple or complex, sequential or parallel, asset-based or work-request-driven (for example, in MLR scenarios). This ensures that the right stakeholders review the right materials at the right time, with clear accountability and documented decisions.
In addition to better organization, structured reviews strengthen compliance. Features such as document-level voting, consensus rules, substantiation workflows with reference tagging, and controlled approval permissions minimize late-stage surprises and unmanaged risk.
By supporting both online and offline annotation while maintaining a complete audit trail, organizations gain strong governance without sacrificing collaboration — something ad-hoc review processes cannot provide at scale.